Jeremy D. asks,

You've probably heard it said, "Your network is your net worth." I've been blessed with some talented friends. My good friend Nick Onken, who previously spent 5 years as a graphic designer, had as much a hand in my branding and look books as I did. I'm extremely thankful for his friendship and input into my work. He's taught me a thing or two about design so I keep those things in mind when developing pieces such as my look books.

Christina & Krista ask,

In my last post, Presenting Your Rates, I mentioned the importance of getting information into prospect's hands as soon as you possibly can. With that being said, that's why I encourage you make this type of information available online. My look books would look spectacular rolling off a print press but it would be expensive and slow. Presenting them online is inexpensive yet instant. The look book is a means to an end. Siphon your funds to other aspects of your brands such as your paperie/business cards.

I've provided a sample of what's inside my wedding and graduate look books to get your gears cranking in presenting your own products and services.

Jeremy G. asks,

Here's a few how-to's I pulled from my Too Cool for School book:

#3 Join more wedding/portrait photography forums than you have time for. Then spend more time on the forums than you do shooting. Post anything just to move up in rank.

#4 On said forum, ensure that your avatar is a pic of you making a crazy face with your tongue out.

#17 Attend all the big wedding photography annual events...WPPI, DFW, PhotoPlus, etc. But skip the classes and head straight for the parties.

#18 At those said parties, jam yourself into the photobooth as often as possible. The crazier the face, the more memorable and "cool" you become. Tongues are icing on the cake.

#25 Always post images on your blog encased in some variation of a watermark border. If you don't wear a name tag at a mixer, how will people remember your name?