"It's business, it's business TIME! That's what you're tryin' to say let's get down to biz---"

Uhhhh...hello everyone. Before we get started, I should ask something really important. Are we still feelin' the turtleneck???

Fred 1976.jpg

Amy asks,

"How do you get your graduate clients to loosen up in front of the camera? Or is it natural for them?"

I'm assuming by "loosen up" in front of the camera you're referring to their jumping on beds, rockin' out to their iPods and laughin' hysterically...? One, you really need to have a handle on pop culture. What are kids listening to? Where do they spend their time on the web? What movies are they watching and what are they doing in their spare time? If you are older than 30, you are going to have a harder time establishing a foundation of relatability with the graduate market so you'll have to work harder. Subscribe to Teen Vogue, Cosmo Girl and Nylon to get started on your teen pop culture education. The next time The Black Kids rolls through your city, pony up for the cover.

Second, play music during the shoot as often and loud as possible...their music. And yell, "Yeah Baby!" in your best British accent after every 7th shot.

Third, demonstrate what you want.

Lastly, loosening up comes natural to my graduate clients. They exhibit cultured taste, read interesting books, listen to indie bands and take up diverse hobbies...but most importantly, they don't take themselves too seriously.




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Comments
Jamie Delaine:
Ok, so one of my friends just showed me the Flight of the Concords youtube video about Business Time. Now, I see that you quoted it. That is the most hilarious video ever. I think I almost cried.
(11.15.08 01:47 PM)
Jamie Delaine:
Ah, great post! Even though I graduated last year, I am going to hire you to take my "grad" pictures someday! Even if it takes four years or so. I LOVE your graduate work; helpful post! Thanks again.
(10.16.08 04:21 PM)